Motorsport Expo and Car Culture UK Surpass 50 Exhibitors in First 8 Weeks
2 May, 2026
Motorsport Expo and Car Culture UK Surpass 50 Exhibitors in First 8 Weeks — Signalling Major Industry Momentum
Motorsport Expo and Car Culture UK have together confirmed their first 50 exhibitors just eight weeks after launch — a major early milestone that underlines the scale and ambition behind the UK’s newest automotive and motorsport platform.
Bringing together leading brands from across racing, engineering, performance and car culture, the speed of early sign-ups reflects strong confidence from across the industry — and signals that something significant is building ahead of 2027.
Early confirmed exhibitors include a mix of established names and specialist leaders such as Rally Design, HRX, Turbosmart, Motordrive Seats, BARC, BMW Car Club GB, Lista UK, GP Motorsport and Sim Dynamics, with further major brands set to be announced in the coming weeks.
Taking place at Excel London from 26–28 February 2027, the co-located events will bring together the full spectrum of motorsport and performance automotive — from grassroots competitors and race series through to elite teams, cutting-edge technology, aftermarket brands and enthusiast communities.
For fans, it offers rare access to the cars, people and experiences that define the industry. For brands, it creates a powerful platform to connect, launch and engage at the very start of the season.
Ben Whibley, Event Director, said:
“To reach 50 exhibitors across Motorsport Expo and Car Culture UK in just eight weeks is a huge statement. It shows the appetite from across both the motorsport and performance car sectors to be part of something new — and reinforces that we’re building real momentum behind the event.
What’s particularly encouraging is that this early pace is already pushing us beyond our initial expectations. We set out with a clear target, but based on current demand, we’re now on track to significantly exceed that — with over 250 exhibitors looking increasingly achievable.
That level of response, this early, speaks volumes about where the industry is right now — and the need for a platform like this. We’re only just getting started, and there’s a lot more still to come as we build towards 2027.”
With exhibitor demand continuing to grow and further announcements to follow, Motorsport Expo and Car Culture UK are quickly establishing themselves as one of the most anticipated new launches on the UK automotive calendar.
This is just the beginning.