• FORGE MOTORSPORT X MEGUIAR’S PRESENT: ICONS

    20 October, 2026

    A new curated feature showcasing some of Europe’s most exceptional builds
    Forge Motorsport and Meguiar’s are proud to announce ICONS, a brand-new feature making its debut at Car Culture UK, Excel London on 27–28 February 2027.

    Already home to a display of around 200 hypercars, supercars, performance cars and classics, Car Culture UK will now welcome an additional showcase dedicated to some of Europe’s most influential modified, custom and engineering-led builds.

    Curated by Forge Motorsport and Meguiar’s, ICONS will bring together a carefully selected collection of vehicles that have earned recognition through innovation, craftsmanship and their impact on automotive culture.

    From landmark project cars and award-winning show builds to rare vehicles seldom seen in the UK, the feature will showcase the creativity and talent driving the European scene.

    Zac Miles, Forge Motorsport, said: “We’re incredibly excited to be working with Meguiar’s to bring ICONS to Car Culture UK. We’ve spent years alongside some of the best builders, workshops and enthusiasts in Europe, and this gives us the opportunity to bring many of those cars together in one place.

    “The standard of vehicles we’re looking at for the feature is exceptional, and we’re confident it will add something genuinely special to what is already shaping up to be an incredible event.”

    Grant Marriott, Meguiar’s, added: “Meguiar’s has always been passionate about celebrating the people and cars that help drive automotive culture forward, so partnering with Forge Motorsport on ICONS was a natural fit.

    “The collection of vehicles being assembled for this feature is outstanding, and we’re excited to help showcase them at Car Culture UK. It’s going to be a fantastic addition to the show and a real celebration of the dedication, creativity and attention to detail behind some of Europe’s best builds.”

    Expanding the Car Culture UK experience

    While Car Culture UK will already feature hundreds of exceptional vehicles spanning hypercars, supercars, performance cars and classics, ICONS has been created to showcase another side of automotive culture.

    Bringing together some of Europe’s most respected modified and custom builds, the feature will complement the wider vehicle displays and offer visitors the opportunity to experience projects that have helped shape today’s enthusiast scene.