VELOCE AND QUADRANT TO UNVEIL SPECIAL PROJECT AT MOTORSPORT EXPO 2027
3 September, 2026
Veloce Media Group and Lando Norris-founded Quadrant will bring a special new project to Motorsport Expo 2027, with the two brands set to unveil the collaboration at the inaugural event at Excel London from 26–28 February 2027.
The project is being kept firmly under wraps for now, with further details and teasers set to be revealed in the build-up to the event.
Veloce and Quadrant will join a growing line-up of teams, championships, manufacturers, technology companies, creators and automotive brands at Motorsport Expo, which will bring the wider motorsport community together for three days of live demonstrations, interactive experiences, displays and entertainment.
The event will form part of a major automotive weekend at Excel London, running alongside Car Culture UK and the London International Motor Show to bring motorsport, performance and car culture together under one roof.
With Veloce operating across motorsport, gaming, esports, media and entertainment, and Quadrant sitting at the intersection of motorsport, content, fashion and youth culture, the project will reflect the increasingly connected worlds of racing and modern automotive culture.
The collaboration will give fans attending Motorsport Expo the first opportunity to experience the project in person, with more information set to be revealed ahead of the event.
Jack Clarke, CSO of Veloce Media Group, said: “We’ve been working behind the scenes on something pretty special, not only for our own communities but for racing fans more broadly.”
“Motorsport Expo represents the perfect place for us to bring the project to life. It brings the industry, the fans, and the wider automotive world together at Excel London, giving us a brilliant stage to present something new.”
“We can’t say too much at this point, but it promises to be exciting. We’ll begin rolling out teasers and announcements over the coming months, so watch this space.”
Jamie MacLaurin, CEO of Quadrant, added: “This project brings together a lot of what Quadrant represents. We’re looking forward to revealing more and giving fans something genuinely different to experience.”
Simon Bennie, Director of CarShowCo, said: “Veloce and Quadrant are two of the most exciting names within motorsport content and culture. We’re delighted they have chosen Motorsport Expo as the place to showcase their new project and look forward to seeing it revealed.”
Further details and teasers will be announced in the build-up to Motorsport Expo, taking place at Excel London from 26–28 February 2027.