Where the Season Begins
Before the engines fire into life, the motorsport community gathers at Motorsport Expo.
The 2027 Season Launch brings together race teams, championships, manufacturers, partners, media and fans for an exciting day of announcements, celebrations and exclusive first looks.
Whether you’re involved in the sport or simply passionate about motorsport, this is your opportunity to experience the excitement of a new season before anyone else.
WHAT TO EXPECT
Championship Launches
Be among the first to see championships reveal their 2027 plans.
New Car & Livery Reveals
Exclusive competition cars unveiled for the first time.
Driver Announcements
Meet the drivers and teams preparing for the new season.
Industry Networking
Explore careers, apprenticeships and the future of motorsport engineering.
CONFIRMED FOR 2027 LAUNCH
The Main Stage becomes the centrepiece of the 2027 Season Launch, hosting championship presentations, interviews, panel discussions, award presentations and exclusive announcements throughout the day.
Expect appearances from drivers, team principals, championship organisers and some of motorsport’s biggest personalities.
Launch Timetable
Three days. Non-stop action. Whether you’re joining us for the Championship Launch on Friday or the adrenaline-fuelled arena programme over the weekend, the Live Action Arena delivers a packed schedule of demonstrations, launches and entertainment from start to finish.
Please note: We’re continually adding exciting new features, guest appearances and live demonstrations. Please check back regularly for the latest schedule.
FRIDAY 26th February 2027
17:00 OFFICIAL 2027 SEASON LAUNCH INTRO
17:15 FIRST LIVERY LAUNCH
18:00 SPECIAL GUEST
18:15 LIVE DRIFT SHOW
18:30 EVENT FINISH
WHO’S IT FOR
Fans
Witness exclusive launches before anyone else.
Competitors
See what’s new before your season starts.
Teams
Meet suppliers, media and fans.
Trade & Industry
Network with the industry.
LIVE ACTION ARENA
Be there as Motorsport Expo officially launches the 2027 season. Join championships, teams, manufacturers and drivers for major announcements, championship reveals, new car unveilings and exclusive appearances during this special opening event.
PLAN YOUR VISIT
From championship launches and live action to engineering innovation and iconic cars, discover every experience waiting for you at Motorsport Expo.
Four Events. One Destination.
Your visit to Excel London gives you access to one of the UK's most exciting automotive weekends. Alongside Motorsport Expo, visitors can also explore a range of co-located events celebrating performance, car culture and the wider automotive community. Upgrade your ticket to experience even more displays, attractions, live entertainment and exhibitors, all taking place under one roof.
Motorsport Expo | Car Culture UK | Live Action Arena | London International Motor Show
Motorsport Expo | ExceL London, Royal Victoria Dock, London, UK | Event dates: 26–28 February 2027
Contact Us | Email: sales@carshowco.com