Motorsport Expo Unveils ‘Champions Launch’ – A Spectacular New Season-Opening Motorsport Event for 2027
12 May, 2026
The season starts here.
Motorsport Expo has today announced the launch of Champions Launch — a brand-new high-energy live evening event set to ignite the 2027 motorsport season at Excel London on Friday 26 February 2027.
Taking over the spectacular 3,000-seat Live Action Arena, Champions Launch will bring together some of the biggest names in motorsport for an electrifying night of live championship launches, manufacturer reveals, exclusive driver announcements, new liveries and headline moments, all under one roof.
Designed far beyond a traditional networking event, Champions Launch is being created as a true season-opening celebration for British motorsport — a live platform where championships, teams, manufacturers, media, creators and fans come together to kick off the year in unforgettable style.
As part of the wider Motorsport Expo event, Champions Launch reflects the show’s ambition to build a bold new global platform for British motorsport — connecting grassroots racing, elite competition and the wider performance community in one world-class destination.
Ben Whibley, Event Director of Motorsport Expo, said:
“Motorsport is built on anticipation, excitement and incredible stories, and every new season deserves a stage to match. Champions Launch is about creating a true moment for the sport. A place where championships can unveil their plans, manufacturers can make statements, drivers can be revealed, and the whole industry can come together in one unforgettable atmosphere. This is not just another event — it’s where the season starts.”
Taking place from 26–28 February 2027 at Excel London, Motorsport Expo and Car Culture UK will bring together motorsport, performance, automotive culture and live experiences in one major new London destination.
For championships, manufacturers, brands and partners looking to be part of the launch, opportunities are now open.